Premier Resorts & Management

We are a full service hotel company, owning and operating full service, select service and extended stay hotels.

Learn More

Premier Resorts & Management

We are a full service hotel company, owning and operating full service, select service and extended stay hotels.

Learn More

Premier Resorts & Management

We are a full service hotel company, owning and operating full service, select service and extended stay hotels.

Learn More

Premier Resorts & Management

We are a full service hotel company, owning and operating full service, select service and extended stay hotels.

Learn More

Premier Resorts & Management

We are a full service hotel company, owning and operating full service, select service and extended stay hotels.

Learn More

Premier Resorts & Management

We are a full service hotel company, owning and operating full service, select service and extended stay hotels.

Learn More

About Useverything about PRM Hotel Group: We are a full service hotel operating company, currently owning and operating full service and select service hotels in the Southeast.

Our Story

Premier Resorts & Management was founded in 1994 by its President, Mr. Ishwar Naran. The company is headquartered in Ormond Beach, Florida. Our portfolio of owned and managed hotels has grown and we are always looking for ways to smartly grow our business as opportunities are presented to us.

Our conservative investment philosophy combined with a commitment to excel in all facets of hospitality management is the backbone of our company.  At present, the company is approved to operate hotels affiliated with Marriott, Intercontinental Hotel Group (IHG), Hilton Hotels, Choice Hotels and Best Western.

Mission Statement

Our mission is to deliver superior financial returns and increase asset value to our owners and investors. We achieve this by exceeding guest expectations through operational excellence executed by our motivated local teams of managers and associates. We monitor and measure our revenue and profit performance, our guest and associate satisfaction and our RevPar growth compared to our competitive set.

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Our Vision

Our investment philosophy is simple and can be summed up in one word…conservatism. We believe in using conservative models and conservative judgment in order to produce the optimal ROI for ourselves and our investors.

Our management philosophy can also be summed up in a word…harmony. Optimizing returns requires a harmony and understanding of all facets of the hospitality business. These facets range from service, management, employee welfare and motivation, marketing, revenue management, cost control, finance, accounting, acquisition, to development. All these combined ensures a guest experience that is second to none.

Operational Excellence Model

Premier Resorts & Management operates its hotels according to our “Operational Excellence” model. This operational hotel management model is the basis for operating hotels profitably and successfully.  This model is based on a balanced scorecard, with 4 quadrants:

Associate Satisfaction

This quadrant measures associate satisfaction, retention and turn-over metrics, as well as a number of other items relating to the performance and satisfaction of our hotel managers and their teams. We believe that high morale and satisfaction will lead to increased productivity and associate engagement in the process of operating successful and profitable hotels.

Guest Satisfaction

This quadrant deals with the company’s on-going desire to exceed our guests’ expectations at every stay at all hotels each day. This relentless pursuit of perfect guest satisfaction is measured by social media and brand sponsored guest satisfaction metrics. PRM prides itself on having many of its hotels either being the number 1 hotel in its market as published by TripAdvisor and operated all of its hotels above the brand benchmarks regarding overall service and guestroom cleanliness.

Revenues & Profits

This quadrant reviews the actual revenue and profit performance of each hotel against last year and budgeted numbers. We measure this on a daily basis to ensure we apply our flexible response capabilities to the operations of our hotels if and when adjustments are needed to preserve the bottom line. PRM has strict “flow” and “flex” requirements for managers to achieve.

The company pays special attention to the profitability of its food and beverage outlets at its full service hotels. Daily cost calculations are part of the comprehensive and all-inclusive management of these food and beverage departments.

RevPar growth compared to the competitive set

We pay special attention to the hotels’ STR performance to ensure that the hotel achieves its revenue potential, and has a positive RevPar growth compared to its competitors in the market.

Executive TeamKey Executives At Premier Resorts & Management, Inc.

Mr. Ishwar Naran - President & CEO

Mr. Ishwar Naran

President & CEO

Mr. Naran founded Premier Resorts and Management, Inc. in 1994, and has over 30 years of experience in the hospitality industry. He has developed, acquired, and managed over 20 hotels, and more than 2,000 hotel rooms throughout his career.

Mr. Naran is well versed in all facets of the hospitality industry, and as President & CEO, he oversees each sector of PRM, including, but not limited to, acquisitions, development, operations, and sales. He is a bottom line, results oriented professional.

Mr. Ishwar Naran is a Director on the Best Western International, Inc. (“Best Western”) Board of Directors.  He was elected to this position in April 2016.  As a Best Western Director, he is responsible for setting the strategic direction of the company with regard to its 4,000 Best Western branded hotels in over 100 countries and territories worldwide.  He is also responsible for the establishment of Best Western’s policies and oversight of Best Western’s budget and the operations of the company, including but not limited to membership development and enforcement of brand standards.

Mr. Naran earned his degree in Civil Engineering from the University of Birla Visshva Karma Mohvidyala in India, and earned his MS in Civil Engineering from Penn State University.


Mr. Samir Naran - Executive Vice President

Mr. Samir Naran

Chief Operating Officer

Mr. Naran has been with Premier Resorts & Management, Inc. since February of 2006. As Executive Vice President, his responsibilities include acquisitions, development, investor relations, finance and renovations.

Mr. Naran is a solutions oriented professional whose conservative financial models and creative debt and equity structures have ensured success for PRM and its investors.

Prior to joining PRM, Mr. Naran was a commercial analyst for Paragon Mortgage, now Paragon Commercial Capital. He served on a commercial team who specialized in property valuations, analyzing market potential, and structuring financing transactions.

Mr. Naran is currently a member of the Asian American Hotel Owners Association (AAHOA), and also a member of the HAAA Board (Halifax Advertising Authority Agency). Mr. Naran earned his BA in Economics from Emory University in 2002.


Mr. Domien A. Takx - Vice President of Operations

Mr. Domien A. Takx

Vice President of Operations

Mr. Domien Takx is Vice President of Operations for Premier Resorts & Management. Mr. Takx oversees the day-to-day operations of all owned and managed hotels.

Mr. Takx has more than 25 years of progressive international hotel management experience. He has held the positions of Director of Food and Beverage, General Manager, Regional Director of Operations and Senior Vice President of Operations with such companies as Holland America Line, ACCOR Hotels, Hilton Hotels, Golden Tulip Hotels & Resorts and Interstate Hotels & Resorts.

Mr. Takx holds an MBA from the Hotel Management School The Hague, The Netherlands. He was twice the runner-up of the Larson Hospitality Award in Osceola County. At present, he is a member of the Board of Directors of the Volusia Hospitality & Lodging Association and also sits on the Advisory Boards of Daytona State College School of Hospitality Management and Bethune Cookman University Bob Billingslea School of Hospitality Management. In 2016, Mr. Takx introduced the Adopt-a-School Program in Volusia County.


Paul M. Skurecki - Corporate Director of Hotel Accounting

Paul M. Skurecki

Corporate Director of Hotel  Accounting

Mr. Paul Skurecki is Corporate Director of Accounting for Premier Resorts & Management. Mr. Skurecki oversees the day-to-day accounting of all existing (and future) owned and managed hotels.

Mr. Skurecki has held various financial leadership positions including Chief Financial Officer, Corporate Controller and Regional Controller with such companies as Rushlake Hotels, Interstate Hotels & Resorts, Sunterra Resorts and Summer Bay Resorts.

With more than 20 years of progressive hospitality accounting experience, he has considerable knowledge in hotel and timeshare financial management.

Most recently, he was Vice President of Finance for the Institute of Internal Auditors, a professional membership association in Orlando. In his role he oversaw key activities for finance and accounting to include financial reporting, budgeting, treasury management, and payroll and risk management.

Mr. Skurecki holds a Bachelor of Science – Accounting from West Chester University and is a licensed Community Association Manager in the State of Florida.

Andrea Case, Corporate Director Human Resources

Andrea Case

Corporate Director Human Resources

Mrs. Andrea Case is Corporate Director Human Resources for Premier Resorts & Management. In this role, Mrs. Case is accountable for the strategic direction of the company’s people culture and execution of human resources policies and procedures for all corporate and hotel associates.

Mrs. Case has a Bachelor’s in Science Degree in Organizational Management from the Roberts Wesleyan College in Rochester, New York, as well as Associate in Applied Science Degree in Air Transportation from the Community College of the Air Force in Montgomery, Alabama.

Mrs. Case was a Unit Training Manager in the United States Air Force. She fulfilled multiple roles at Paychex, a large national payroll administration company, before becoming Director of Human Resources at Innisfree Hotels in Gulf Breeze, Florida. In this corporate role, she advised senior leadership and deigned policy in accordance with employment law and company human resources objectives.

Mrs. Case recently moved to Port Orange, where she lives with her husband and son.


Get in touch with us!

PRM Hotels

930 N, Atlantic Ave, Daytona Beach, FL 32118
Phone: 386-677-8882